Tjao Fish Canned Products
The next product to follow the successful rollout of the 1 kg frozen pack was the introduction of a 400 g Tjao Fish canned horse mackerel product in three derivatives—tomato sauce, rich chilli sauce and brine. This was conceptualised during the rst quarter of 2015 and hit our distribution channels and vendors on the 1st of April 2015.
The rising tide lifts all the boats.
The product is delivered to each vendor at no delivery cost as a means to reduce the barriers to entry for our prospective entrepreneurs.